Chapter 13

In the world of media, as in any industry, there is a certain jargon you need to know in order to swiftly communicate and accurately do your job. I have found that many words found in everyday broadcasting slang are easy to decipher but some need explaining. Having no experience in the filming or broadcasting field before I enrolled in digital media I had no clue what most of these terms meant. Using the example of my experience in filming a promotional video I will explain common terms found in filming action and dialog.

When deciding what is going to be recorded my group got together and started throwing out ideas. We made a list of what we figured we would interview several people and take out a few sound bites from each interview. A sound bite is a short segment of a longer interview or speech that is inserted into a video program or news package. Our promotional video isn’t that long so we knew we could only use the best footage we had. In order to do that we took the audio from one interview and put it over something different. This is called a voiceover which is a narrative device used to describe an audio segment that’s recorded off-camera without synchronized video. This was helpful to us because one of our interviewees gave us great answers but the footage wasn’t the best presentation. In order to fill the spots between interview we filmed B-roll which is a video source material that is used to fill holes in the timeline where synchronized video isn’t included. Our B-roll connected what the interviewees were saying and illustrated that for the viewer. Our promotional video involved kids which provide some of the best natural sound. Natural sound, being what it sounds like, is the background or actual noise received when recording.

While I may have only worked on one promotional video I have gained editing experience and learned some jargon associated with filming and media work. I may feel like a professional now but know there is more to learn.

Chapter 12

When buying tickets to a movie this weekend I had so many options to choose from. IMAX, 3D, or digitally enhanced were all options for the same film. Movies have come a long way since the beginning when there weren’t options it was just black and white with no sound. There is so much that goes into recording an audio and video clip and there are many ways to do it.

When recording videotapes it is important to know what kind of format is being used because it effects how you can use the footage.  Analog tapes may be seen as ancient artifacts now but this is the original format of recording devices. This is what was used by everyone prior to 1986 and the release of a digital format. The analog format was hard to use due to its inability to create good quality copies. The first of the analog tapes was the U-Matic ¾ inch made by Sony. Moving out of the stone age of analog into the digital world where the digital tape formats were created to be everything the analog wasn’t. There was no generational loss with the digital formats which made it the better format.

Recording video is only half of the process. Once you have the footage you need to compress it so it can be edited and transported. There are two types of video compression: intraframe and interframe. Intraframe compression eliminates the wasted space within the video frame. Interframe compression covers both types of wasted space, spatial and temporal. This is the more effective type of compression.

Chapter 11

Understanding how sound works and the definition of frequencies and amplitude blah blah blah can be exhausting. Sound is a natural phenomenon that involves pressure and vibration. Amplitude is, by definition, the distance from the crest of the way to the trough. Frequency can be used to describe a sound’s relative low or high pitch. These definitions mean nothing to me no matter how many times I read examples or look at charts. What I do understand is how to pick up these frequencies and sounds and put them in an audio production.

It is important to have the right equipment while recording audio. A microphone is obviously needed but what kind is appropriate for the situation at hand. Dynamic microphones do not require a power source and are a good option for interviewing because it isn’t limited to where it can be used. Ribbon microphones are more popular with professionals because of its ability to respond to sound from the front and the back of the element.

Knowing how the microphone will receive the sounds is important and is one way to identify which kind of microphone it is but another identifying factor is by its form. Handheld microphones are designed for be held – like the name suggests. These microphones work best when held close to the mouth of the subject which can be easily fixed but hard to perfect. Lavaliere (also known as lapel or lav) microphones are designed to pick up speech and vocal acquisition. It’s a small foam piece that can be attached to a form of clothing. Due to it being attached to the subject there is more of a chance for extra sound to be picked up which can make using a lavaliere microphone difficult.

Overall, it takes some prior knowledge to record audio. Knowing what type of microphone you are using is important because each situation needs a specific type of microphone in order to receive the best audio.

Chapter 10

Only a few birthday’s ago I was unwrapping my own digital camera and now I could probably find it somewhere under my bed at home with a dead battery from the lack of use. Now that everyone has a cell phone with a built in camera it can make almost anyone a photographer. Thanks to Instagram people have the perception that taking photos is a piece of cake. There is a lot more to taking photos than clicking a button. I was fortunate enough to take a photography class in high school and so I am a bit more educated than my peers when it comes to taking a quality photo. One major factor any photographer struggles with when taking photos is the lighting. Not only does the amount of light affect the photo but the location and direction of the light have a major impact on how the photo will look like. Thanks to editing software, it has become easier to create the photo that is desired but it still takes a lot of skill, time and work to end up with the desired outcome.

Chapter 9

As a marketing student I know the importance of having something recognizable by consumers. Whether it be a color scheme or a font it needs to be something that at first glance consumers are reminded of that one brand. For example, the font Disney has used for years is recognizable regardless of what it is saying – people could read Doughnut but seeing the Disney D they would associate it with Disney. The amount of fonts available seems endless but there are several recognizable fonts that almost anyone would recognize. Times New Roman is well known because of its ordinary style and basic look that isn’t distracting. Finding the right font for the right occasion can be tricky but with the large amount of options there is a perfect font for everyone.

Chapter 8

To me the difference between a reputable business and a less reputable or sketchy one is the design of their website. In this modern world if your business doesn’t have a webpage or at least a Facebook page it is a warning sign for me. With the exception of the hole in the wall, local finds that don’t need any new business every business these days needs to have some sort of presence on the internet. When comparing businesses I look at their webpages to see what I am really getting and the main difference between the business I choose and the one I delete from my mind forever is the upkeep of their webpage and the presence of graphics on their website. If I go to your restaurant webpage and there is one link to menus and a picture from clip art I probably will not go any further. Graphics can be any type of visual presentation that is displayed on a physical surface. They can be anything from pictures, symbols, drawings – which is almost anything . The options are endless of types of graphics that can be used which is why it is so important to include them in a webpage. There are so many options that everyone has them, or should, and so the better quality or better use of the graphics increases the quality of the webpage. For example, a boutique located in the town I am from has a large social media following and is doing pretty well for a small town boutique. They have a website that offers online shopping but the graphics are horrible. It is literally a clip art drawing of a shopping bag and the name of the boutique. When I visit their website I am actually discouraged to buy from them because of the lack of graphics and effort put into their webpage. With the amount of access to good graphics and graphic designers we have in today’s world I expect every business to use the resources they have in order to make their business better and until they do they will lose me.

Chapter 7

This chapter focuses on web design which after the summer of 2014 I have grown to appreciate much more than I ever thought I would know. Like I have said before I spend a lot of my time on the internet; streaming, shopping, or browsing. After I took a summer school class on the basics of web design and I have never looked at a web page the same since.

At first I thought learning Spanish would be hard and then I had to learn HTML. Hypertext Markup Language (HTML) is the language of web design and allows the user to communicate to the computer how they want the website designed. You don’t need any fancy software to create a webpage which is helpful to beginners.

It is important when creating a web page to make sure that all links are connected. Each web page starts with one home page. The home page can have many links which connect to other links and so on but it is important to make sure when designing the page that each link actually goes somewhere. Creating a site map is one way to ensure that all links are connected and aren’t leading anyone to a dead end.

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